Joya De Nicaragua

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Joya de Nicaragua Cigars

Established in 1968, Joya de Nicaragua is known as Nicaragua’s oldest premium cigar brand. Joya translates to “jewel” in English, so Joya de Nicaragua means “Jewel of Nicaragua”.

History

When a strict embargo was placed against Cuban imports in the US in 1962, many cigar makers fled to other countries to continue producing cigars. One such country was Nicaragua, which had fertile volcanic soils well-suited to growing premium tobacco. It was during this tobacco boom that Joya de Nicaragua was born.

Unfortunately, Joya de Nicaragua shortly fell prey to the Sandanista Revolution in the 1970s, which destroyed its factory and brought on another US embargo, now against Nicaragua. This, with other added difficulties, led to deterioration within the company over the next few decades. In 1994, while still recovering, the company and brand was purchased by Dr. Alejandro Ernesto Martinez Cuenca with a mission to revive the brand.

The revival of the Brand

In order to restore the company to its former glory, Martinez Cuenca restructured the company and brought back its former rollers and blenders. Then, thanks to the cigar boom of the 1990s in the United States, Joya de Nicaragua experienced a period of steady growth. It eventually became known for creating Nicaraguan puros – cigars that only use binders, fillers, and wrappers from Nicaragua. However, the cigar brand also produced cigars using tobacco from various locales around the world.

In 2001, they released the Joya de Nicaragua Antano 1970, which instantly became a best-seller and its signature cigar. This is a puro with a potent blend of Nicaraguan black tobaccos wrapped in a dark Nicaraguan wrapper. The result is a strong, peppery cigar with deep and intense flavours.

Shop Nicaraguan Cigars with us

We are proud to supply the famed Joya de Nicaragua Antano 1970 selection, which is representative of the history and passion of Nicaraguan tobacco growers and cigar makers. We also have other internationally known Nicaraguan cigar brands on hand, such as the Cuatro Cinco, the Clasico and the more modern Joya Red & Joya Black.

If you’d like to buy Joya de Nicaragua cigars, we offer them as singles, boxes or assortment packs. You can purchase them directly through our site or by visiting us at our shop in Melbourne.

At Alexanders Cigar Merchants, we focus on supplying products of only the highest standard to the local market.   The banner bearer of Central American cigars, the company, will now supply their selection of Nicaraguan cigars to the Australian smoking public. Famed for establishing the nation’s first-ever cigar factory, the cigar brnad have for decades represented the history and passion of the country’s tobacco growers and cigar makers on the world stage.

Browse our range of Nicaraguan Cigars

At Alexanders, we are especially proud to announce we will be supplying the Joya de Nicaragua Antano 1970 selection, which is widely recognised as their most widely-loved and signature blend. Born in 1964 in the heart of that original historic factory, this brand is the classic template for Nicaraguan cigars. This most recent reincarnation of 1970 represents the return of the Nicaraguan cigar market from the doldrums of military oppression and harkens back to the very peak of cigar manufacture.

We are also supplying other internationally known brands, such as the Cuatro Cinco, the Clasico, and even the more modern, bold JOYA Red & JOYA Black. Available to buy as singles, boxes, or assortment packs now.